Today, I’ve got my new free testing modem from Bell. I still don’t get the catch for this business: they shipped me a new modem to use their service for free for 2 months. At least, this is what they say.

There was a sale agent in my building trying to sell or offer (??) Bell Internet connections. I told him I already have an ISP and I won’t change it. Not that is the best possible, but I have other reasons. I don’t need other net connection, I won’t keep it, I won’t be their customer. And still he insisted to get this free modem and try it for 2 months. It was easier just to accept this free gift than to argue.

My question regards this business model. What can it bring to the company, in this case Bell? Really don’t know, because as I said, I won’t keept this modem, even if works fine. They spent money with the modem and cables, money for shipping it and surely other costs, including free net connection, which is not quite free for them. What they get? Nothing. For sure.

Maybe there is somebody to explain to me this business model and what’s the catch.